Overview
Where Notion stands
Answer-first: the headline, the dollar value, and the single move — every chart below is clickable for the rationale.
↗ Click any chart, the size-of-prize, or a pillar for the full read — why · numbers · evidence · what to do.
3.3★
Your Store ★ →
#1
Rank of 4 on the wedge →
560
Reviews analysed →
47%
Positive sentiment →
The governing finding
Coda's mobile app is functionally broken for the majority of its users — reviewers call it "completely unusable" and are actively migrating to Notion; Notion's mobile experience, while imperfect, is the clear opening to capture every Coda defector.
Size of the prize explain →
Recoverable — a projection
est. Closing the tap→install gap from ~30% (current <3.5★) to ~50% (>4.5★) on a high-intent productivity query unlocks roughly 67% more installs per ad dollar — fixing crash loops and AI intrusiveness is the lever. installs
▸ Δrating × elasticity × volume. Illustrative benchmark, not measured — click for the waterfall.
The three pillars
Mobile experience
Notion ships a functional, customizable mobile app; Coda reviewers literally cannot load documents on iPhone
P1
Pricing / value
Notion's free tier is praised as 'a gift' while Evernote's price jumped to $249/yr driving mass defection
P2
AI integration
Notion's AI is divisive but present; rivals' AI implementations are equally or more resented, leaving room to differentiate on opt-in controls
P3
Sentiment mix
Click for the read →
PositiveNegativeMixed
Top moves preview
Full detail in Marketing campaign & Action plan
1
Evernote Exodus
Capture price-shocked Evernote users actively searching for alternatives right now
2
Coda Can't Load
Intercept Coda users searching for a mobile-functional alternative after the app fails them
3
AI On Your Terms
Win the vocal anti-forced-AI segment by positioning Notion as the app that gives users control
Competitive shape
Click an axis to drill into that dimension
NotionEvernoteClickUpCoda