Operational punch list

Add a small number of seated two-top tables or a bench ledge outside to ease crowding

'There is no seating, but some standing tables' and it gets 'a little cramped inside' — Roberta's wins seated diners and couples precisely because of 'comfortable' seating

Market explicitly to tourists frustrated by Lucali's multi-hour queue commitment

Lucali requires arriving 'a couple hours before they open' — L'industrie's ~35-minute wait is a powerful contrast worth promoting on signage and social media

Feature the free chili oil and specialty slices (fig & bacon, pesto, burrata) prominently in all external listings and social content

Reviewers specifically call out 'free hot chili oil' and multiple named slices as differentiators; Di Fara's quality perception has collapsed, creating an opening for L'industrie to own 'best specialty slice in Brooklyn'

Promote card payment and on-site beer to capture Lucali's cash-only and BYOB spillover

Lucali is 'BYOB and cash only' which inconveniences casual visitors; L'industrie already offers beer — make this a visible differentiator in listings

Add a changing table to the restroom to win families Roberta's is losing

Roberta's is explicitly called out for failing families ('the bathroom is HUGE and there is no changing table') — a simple fixture addition could make L'industrie the family-friendly slice shop in Williamsburg

Display a real-time or estimated wait time at the door or on Google listing

Customers note 'decent queue' and ~35-minute waits; transparent wait communication would differentiate from Roberta's where 'waiting time could last up to one hour' with no warning